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Liverpool 08 Collection
The Liverpool 08 Collection was the Public art collection exhibited by Liverpool John Lennon Airport in conjunction with the Liverpool Culture Company for the duration of 2008, the year when Liverpool was the European Capital of Culture. Exhibits were launched before and during the year by various celebreties including Yoko Ono and Phil Redmond and much of the exhibition remains in place today. As well as the iconic sculptures, The Yellow Submarine (sculpture) and the John Lennon Statue, the different pieces of artwork situated around the public areas of the terminal included; two rare suits worn by John Lennon, photographs by Harry Goodwin and Paul Saltzman, mosaics from Debbie Ryan, graphic designs by John McFaul, a film by Nick Jordan, a performance of Brian Eno's 'Music for Airports' and artwork from 50 schoolchildren at St Ambrose Primary School in Speke
== Public Art and Business Growth at the Airport ==
Liverpool Airport's passenger numbers grew from 700,000 passengers to 5.5 million per annum in just a few years leading up to the Liverpool's European Capital of Culture year in 2008. This growth was unprecedented for a regional airport.〔(【引用サイトリンク】url=http://www.caa.co.uk/default.aspx?catid=80&pagetype=88&pageid=3&sglid=3 )〕 The airport had been renamed after Liverpool’s famous son John Lennon, a move described at the time as ‘utter genius’ by Locum Destination Review.
In their book The Themed Space, editor Scott Lukas and co-author Peter Adey describe how the rebranding to John Lennon Airport changed market perceptions, loyalty and ultimately the passenger numbers using the airport. "The rebranding exercise helped the airport mediate between and collapse the geographical scales and distances. The airport was able to force its way into the global audience that John Lennon and The Beatles had fostered and entertained. By connecting these scales the airport did not only raise awareness but it helped stimulate a sense of belonging and ownership. The rebranding reinforced the sense that the airport was something owned by the locality."
Following the rebranding, the growth of passenger traffic increased by some 4 million passengers in the lead up to 2008. Neil Pakey, managing director of Liverpool Airport, said: 'Putting the () on display helps to cement our commitment to the Capital of Culture year and to public arts in general. We hope passengers take the opportunity to arrive at the airport early to enjoy the exhibits on display.'
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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